Transform Your Research with Outset: The AI-Moderated Platform for Deep Consumer Insights

About outset

Outset is a groundbreaking AI-moderated research platform that revolutionizes the way organizations conduct qualitative research. By combining the scale of surveys with the depth of interviews, Outset enables researchers to gather insights from hundreds of participants simultaneously, making it an invaluable tool for understanding consumer behavior and preferences.

Key Features and Benefits

1. Outset's AI interviewer engages participants in meaningful dialogue, probing deeper to uncover the 'why' behind their responses. This capability allows for a richer understanding of user motivations and needs, which is essential for effective product development.

2. The platform automates the synthesis of data, identifying common themes and extracting powerful quotes. This feature significantly reduces the time researchers spend on analysis, allowing them to focus on actionable insights.

3. Outset accommodates a global audience by offering a fully adaptive, multilingual interviewer. This ensures that language barriers do not hinder the research process, enabling organizations to gather diverse perspectives.

4. Powered by the Azure OpenAI Service, Outset prioritizes data security. The platform is designed to be fully anonymized, ensuring that no models are trained on user data, which builds trust with participants.

5. Whether for strategic or tactical research, Outset is equipped to handle various methodologies. From concept testing to customer experience evaluation, the platform adapts to the specific needs of each study.

6. Clients have reported significant time savings and enhanced quality of insights. For instance, Brynna Mann, Managing Director, noted that Outset saved over 120 hours of research on a single project, highlighting its efficiency.

7. Outset offers multiple modes for data collection, including interactive conversations and audio recordings. This flexibility allows researchers to choose the best format for their specific needs, enhancing the overall research experience.

Outset stands out as a powerful tool for researchers looking to maximize their productivity and gain deeper insights into consumer behavior. By leveraging AI technology, it not only streamlines the research process but also enriches the quality of data collected. For organizations aiming to stay ahead in a competitive market, Outset is an essential resource that transforms the way research is conducted.

List of outset features

• AI-moderated conversations
• AI-powered synthesis
• Recruiting participants
• Insight discovery with AI
• Interactive mode
• Audio mode
• Video mode
• Stimulus testing
• Automatic synthesis
• Multilingual support
• Secure by design
• Strategic research capabilities
• Tactical research capabilities
• Participant interview experience